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TikTok Followers are crucial when you are an influencer or a business owner. They expand your reach and grow your business. But sometimes, even though you are doing everything right, you start losing your TikTok followers.


So, why are you losing followers? Let’s delve into this question and equip you with common reasons for losing followers and practical tips to avoid and rectify this issue.

Why am I losing Followers on TikTok?

Followers fluctuate on every social media platform, and TikTok is no exception. It’s a natural part of the process, and you may lose followers as usual. However, the problem starts when you lose more followers than you gain in a short period. Remember, you’re not alone in this; we’re here to help you navigate it.

You must understand your account health, when you started losing followers, and why. Following are some common reasons people begin to unfollow you, starting with one main point that is hard to digest: your content.

1. Content isn’t optimizing with your followers

Content resonation is essential to entertaining your current followers and recruiting new followers. It means creating content related to your targeted audience. People follow you for your content. However, followers tend to unfollow you for every video you post that does not relate to your audience.

Followers need a reason to follow you; your content is the reason. Multiple reasons will bomb your videos if they are not optimized as they used to be. You are posting the wrong type of content, and videos are either too short or too long. Your posting time is off. You are not responding and engaging with your followers, not focusing on your niche, etc.- all affect your followers emotionally, and they will eventually start unfollowing you.

2. Shadow banning

Shadow banning is actual, and the scary part is that you don’t even know it’s happened to you. TikTok shadow banning pops up when there are some community guidelines violations, and the algorithm stops noticing your content anymore. As a result, your content no longer appears on the For You Page.

When shadow banning occurs, your videos lose their reach, leading to more followers losing than gaining. Your content gets a restricted audience, and followers drop.

3. Violated TikTok community guidelines

TikTok provides unlimited entertainment and joy in almost every aspect of our lives, from music to cooking, sewing, art, hacks, and everything in between. However, like any other social media platform, TikTok has some community guidelines that everyone should follow.

If you post something controversial, you are violating these guidelines. Ensure that your content doesn’t contain nudity, violence, graphic content, misinformation, bullying, hate crimes, or illegal activities. Violation of guidelines results in shadow banning and, worse, banned from TikTok. One of the reasons for your fall in follower count is that you are posting something against TikTok guidelines.

4. Bots following your account

A sudden decline in followers indicates bots and spam on your account. TikTok may be removing those bots. No one can control who can follow one’s account. TikTok users have bots following them even if they don’t realize it.

When TikTok removes those bots, you lose followers. This activity helps create a genuine TikTok fan following, and you get positive motivational feedback from your real and active followers.

5. Lack of engagement

Engagement is critical to fostering a sense of community on TikTok, which relies primarily on engagement rates. If you do not post consistently and connect with your followers through comments or likes, they will lose interest and eventually unfollow you.

Growing TikTok is not a race; it is a marathon. Slowing your pace will leave you far behind others and cause you to lose followers’ interest. Not staying active, engaging with your audience, connecting with them, and posting irregularly are the reasons for the sudden fall in your TikTok followers.

Tips to avoid losing Followers on TikTok

If you are losing followers on TikTok, it’s probably because of one of the reasons mentioned above. But rest assured. The good news is you can bring back the charm of your account by following some tips, which will be described shortly.

Be patient and determined, and follow these tips, and you will see your followers grow again.

  • Content caters to your niche

Your audience and followers should be your number one priority. Your content should cater to your niche and audience. Once you understand your niche and targeted audience, resonating content with them becomes easy and adds value. Whether informing your followers, engaging with them, or just making them laugh, all add to interest and respect. Your followers keep coming back for your content.

  • Engage with your followers

Interact with your followers as much as you can. You can engage with them through comments. TikTok comments are a beacon of engagement. Replying to your followers’ comments and liking their opinions contribute to keeping them engaged with your content.

  • Collaboration and Cross-promotion

Collaboration with other TikTok content creators opens the gate to a new audience. When you collaborate with other users, their audience gets to see your content. And if they like your content, they will start following you.

Similarly, cross-promotion is a way of increasing your audience’s awareness on multiple platforms. You share your TikTok videos on other social media accounts like Instagram, X, YouTube, etc. This not only gives you a lot of TikTok Views but also collects a larger audience from other platforms, who then start following you on TikTok.

  • Adhere to community guidelines

Sticking to your platform’s community guidelines is the best way to avoid shadow-banning. Community guidelines are there to protect TikTok’s community. So, when you respect the guidelines and make content accordingly, the TikTok algorithm starts noticing your videos, and your reach will increase by keeping popping up on FYP.

  • Follow latest trends

One of the best ways to stay ahead of your competitors, gain more followers, and avoid losing them is to follow the latest trends. Trends are what TikTok is made of. Every day, new trends are posted on TikTok, and you need to be updated about every trend related to your niche. When you follow trends and use trendy hashtags, your videos get noticed. A large number of users will see your videos and start following you.

  • Be consistent

Consistency is the key to success. Be consistent in posting content. This affects your followers emotionally when you used to post regularly after a certain period and then stop doing so. Your followers tend to lose interest in your content anymore. So, keep posting on time, be active, and interact with your followers, which are essential to keep your followers count good. This helps you not only lose your followers but also recruit new ones.

Instant Boost: Increase Your TikTok Followers

Getting TikTok followers is hard when you are new to this platform or plan to start your business. It is a long and hectic process that decreases productivity when you do not gain enough followers.

Here comes the role of investing in your TikTok followers for short and long-term positive results. Buying TikTok Followers is the easy way to get an instant boost to increase your followers, which creates a snowball effect, and get new followers organically once your account gets a boost.

Buying TikTok services is considered unethical and violates community guidelines. It is not. In today’s digital world, the competition bar is very high, and people need a boost to compete with others. However, invest money in reputable service providers that confirm the real and active TikTok users, not bots and spam.


Losing TikTok followers is very disheartening and stressful. It affects your content quality, and you might get fed up with all this. However, pinpointing and correcting the cause helps you regain your account status. Also, investing in TikTok services boosts your account to the extent that you start growing organically and gaining followers daily.

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