TikTok, a social media platform, is known by everyone worldwide as it is relatively easy to adapt and, with the proper guidance, the biggest platform to gain popularity and success. With its short video creative content, TikTok is reshaping everything, including market landscapes. But, as it is easy to start, mastering this application is a whole different story.
It would be best to be innovative with your TikTok marketing strategies to maximise outcomes and reduce costs. That includes leveraging as much data as possible, TikTok advertisement, filtering your targeted audience, etc.
If you are looking for proper guidance and tips to get ahead of your competitors and master this platform, then don’t worry. You are in the right place.
We have put together some TikTok marketing strategies that have proven successful for huge TikTok influencers and will help you expand your reach dramatically and skyrocket your cost efficiency. We will guide you from start to finish, from setting up your TikTok business account to creating unique and compelling content; we’ve got your back.
What is TikTok Marketing?
TikTok marketing uses TikTok and its content to promote your brand, products, and services. The marketing includes different strategies, including TikTok advertisement, influencer marketing, creating viral and unique content, and promoting your TikTok account as much as possible.
Utilising TikTok for marketing purposes can assist businesses in achieving the following objectives:
- Enhancing brand recognition.
- Establishing active and involved online communities.
- Facilitating the sale of products and services.
- Gaining insights and feedback from both customers and viewers.
- Offering customer support.
- Promoting products and services to the specific target audience.
Creating a TikTok Business Account
There are two types of TikTok accounts people are using. One is a TikTok creator account, and the other is a TikTok business. Before you create your business account, you need to know the difference between these accounts.
Here are some of the significant differences for your ease:
- You can access business analytical tools for your advertisement in TikTok business.
- You can add your website links and create an e-commerce storefront in a business account.
- Third-party tools can be used in business accounts to manage your TikTok content.
Now that you’ve understood the difference let’s see how to set up a TikTok business account. Creating a TikTok business account is the initial step to harnessing TikTok’s marketing potential.
- Download the TikTok application from the Apple store or Google store. Sign up by phone number, email or other social media account.
- This is how you create a basic content creator account. Now, for the business account, go to your profile and tap the three-dot icon in the top right corner of your profile page.
- Click on ‘Manage account’ and then the option ‘Switch to Business account’.
- You will be given categories like Arts & Crafts, Fitness, Machinery & Equipment, and Personal Blog. Choose the category that best describes your line of action.
- Fill in your profile information, including your business name, bio, website links, and email to your profile.
- And voila! You have a business profile, and you are ready to roll.
Unlocking TikTok’s Potential: 10 Tips for Your Marketing Strategy
Are you ready to jump in and discover how to formulate a TikTok marketing plan and grow a substantial TikTok following? Like other marketing platforms, TikTok thrives on a carefully thought-out content plan that caters to your target audience. We’ve broken down this strategy into ten steps and thoroughly explored each.
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Understanding the Platform
TikTok marketing is different from other social media platforms. It has unique features and algorithms with trends and user behaviour. Explore the app and get a first-hand understanding of the application. Check out the filters, trends, hashtags, sound effects, and duet features.
When you spend time on TikTok, you will catch up on how its algorithm works and what you should do to make your content and product stand out.
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Identifying Your Target Audience on TikTok
To be a successful marketer on TikTok, you must tailor your audience. This means you need to understand your target audience. You need to know about demographics, what your audience wants, what motivates them, and what content they are more engaged in.
All this information will help you to recognise your targeted audience. Because without this, you might get engagement and reach, but it will not translate into true meanings. The best way to do so is to research your viewers, their interaction with your content and their interest. All these efforts will help you create the content that appeals to them the most.
Some ways to research your targeted audience include,
- Explore Demographics (age, location and gender of your audience)
- Identify their Interest (hobbies, preference, and engagement)
- Social listening
- Survey and Polls
- Use Statista to find TikTok statics
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Analysing Your Competitors on TikTok
Competitor research is one of the best tools you can utilise to get ahead of your competitors. Look at what your competitors are up to. What kind of content are they creating? What is their product selling strategy? Who are they targeting to sell their products?
This will give you multiple ideas of what works for them well and what you can do differently to compete and go ahead. You can use SWOT analysis (strengths, weakness, opportunities and threats) to understand your competitors.
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Balancing Promotional & Organic Content
In today’s modern era, social media fame is divided into organic and paid. The power of organic growth is undeniable, but the significance of paid media marketing should not be understated.
When starting up your business and marketing, there is a list of difficulties in your way. These may include less engagement, follower count, views and reach. All these get sorted out by a small investment in your business. You can buy TikTok services (followers, views, likes and comments) to get a kick-up start.
Buying TikTok services doesn’t make you unethical in any regard. This is a key to a balanced marketing strategy. When you purchase TikTok followers, the TikTok algorithm notices your account and products. Then, it will show your content to more of your targeted audience, increasing your reach and promoting your goods. This creates a snowball effect, which, in return, grows your organic growth.
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Set the Goals with Your Business Objectives
If you plan on developing your brand and spreading your business reach to new horizons, you are not creating TikTok just for fun. You must have goals in your mind that align with your business objectives.
Set your goals in a way that gives you profit, either expanding your business or selling your products as much as possible. If you want to use TikTok for a specific reason, like getting more people to know your brand, improving how people see your brand, selling a product, or making customers like your brand more, you need to have a good plan.
You can use a framework called SMART goals or another source to set goals. Like other social media platforms, TikTok provides tools for businesses to see how well their posts are doing. To see these numbers:
- Go to your profile page and tap the three horizontal lines in the top right corner.
- Click on “Creator Tools” and then select “Analytics.”
- Look at the data there to understand how well you reach your goals.
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Consistent Posting and Monitoring Progress
Posting regularly and tracking your progress is a key to a successful social media strategy. You can develop your content calendar, which is similar to the regular one. The only difference will be instead of your daily activities log, you need to add your content log, i.e., ‘Post New Video’ or ‘Start a contest’.
Monitoring your progress is an easy way to see whether your current strategies are working. That is why TikTok analytics are critical. You can access this TikTok feature once you switch to the business account.
Check your analytics occasionally to pinpoint your most popular and viewed video and the best time to post daily. Some metrics to track your account performance include TikTok view count, growth rate, popular and trending videos, and watch time.
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Incorporating TikTok Ads into Your Marketing Strategy
Paid TikTok advertisements are the main centre of TikTok’s marketing strategy. No marketing strategy is complete without it. You need to budget towards TikTok ads to increase your account visibility and more traffic with a broader audience reach.
The budget of these ads is based on bids, similar to other social media platforms, including Facebook and Instagram ads. Choose your target audience, create a high-quality, fun video, run your ad, and enjoy organic engagement with active TikTok Comments.
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Leveraging TikTok Influencer Marketing
TikTok is mainly about people who create content, so it’s a good idea to think about working with TikTok influencers. These are individuals who are popular on TikTok. Look for influencers who focus on the same topics as your business, like makeup, medicine, education, or books. Partnering with them can help you reach a bigger and more interested audience with more TikTok views and TikTok likes.
Following is a few TikTok influencer marketing tactics;
- Paid partnership on a new product
- Collaboration on videos
- Sending your product to influencers for promotion
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Follow Current TikTok Trends
For going viral, following TikTok trends are essential. Do you want to make your product promotion skyrocket? Then, follow the current trend on TikTok.
Pay attention to trending sounds, hashtags, challenges and video types. All these will make you picked up by the TikTok algorithm if you use them correctly at the right time. This means jumping on the trend when it hits the platform’s popularity.
Using relevant hashtags and participating in challenges make your account stand out. You can also create unique branded hashtags and keep an eye on existing ones to avoid missing any chance of discoverability.
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TikTok’s Editing Abilities
Take advantage of TikTok’s editing capabilities to enhance your content quality. When you create a high-quality video, the viewer gets more interested and visits your profile and potentially a future follower and buyer.
That is why having good quality videos for your brand awareness is critical to becoming a hub of popular business accounts. TikTok provides the best tools to edit your videos and make them appealing to customers. Tons of editing features can only be done from one application from any device you want.
TikTok’s built-in editing features include,
- Filters
- Text overlays
- Trimming video clips
- Captions and Stickers
- Visual effects
- Voiceovers
- Transitions and slow-motion videos
- Audio editing
There are multiple ways to film and edit your videos without having any additional editing tools.
Benefits of TikTok marketing
Why include another social media platform like TikTok in your exceptionally demanding overall strategy? Let’s explore three key advantages of incorporating TikTok into your marketing efforts.
- People are using TikTok to discover and buy products.
- Your chances of becoming famous on TikTok are higher.
- Bundle of opportunities for influencers to promote products on TikTok.