What is TikTok engagement?
TikTok engagement is a broad term that depends on multiple factors, determining how often a user engages with a creator’s content. The engagement rate measures calculations by adding views likes, shares and comments on creators’ accounts at a specific time.
Engagement refers to actions that the audience takes about your videos. TikTok followers are also important metrics, but to see if your content resonates with your audience, engagement rate tells that.
Does TikTok engagement rate matter?
Having substantial engagement rates comes with many benefits. TikTok engagement rates matter because of the following:
- Indicates brand popularity and increases its reach
- Follower counts escalation
- Keep your content upgraded on a fast-paced platform
- Get noticed by the TikTok algorithm
Focusing on your engagement level helps you monitor your targeted audience. It is like a check-and-balance chart for amending your marketing strategies.
The 3-second TikTok Engagement Rule
On TikTok or any other social media platform, you live by a 3-second rule. The first 3 seconds are all it takes to build the viewer’s interest. Those three seconds will decide whether the viewer will keep watching your video or skip it.
Humans’ attention spans are very short. Your videos must engage them in the first three seconds to keep them attentive. Your success depends on it.
To hook your viewers’ attention in less than 3 seconds, you need to use hooks that appeal to emotions such as pain, curiosity, storytelling, and questioning. For example, start your video by asking: Do you want to earn money in one day?
TikTok is a platform where you must control what you say in short videos to make an effective video. The 3-second rule is relevant to the “batch theory of TikTok,” where the platform determines the popularity of videos in batches.
If your videos get strong engagement in the first batch, there is a high chance that algorithms will pick your content more and in return, your engagement rates will increase.
How do you calculate engagement rates?
The engagement rate reflects the success of your account. Multiple formulas calculate the rate for your brand.
1- Engagement rate as per TikTok Views
Sum up the number of TikTok likes, comments, and shares and divide them by the number of views. Then, multiply the value by 100.
2- Engagement rates as TikTok Followers
Sum up the number of TikTok likes and comments and divide by number of followers. Then, multiply the value by 100.
3- Engagement rates as TikTok Comments and Likes
Sum up the number of TikTok comments, likes and shares and divide them by the number of followers. Then, multiply the value by 100.
What is a good TikTok engagement rate?
On TikTok, the usual threshold is high. Usually, 4% to 20% is considered a good engagement rate, which is not a fixed number.
A good engagement rate varies according to the products you sell, your targeted audience, and your market.
Tips to increase TikTok engagement
- Invest in the comment section
Investing in your comment section is the best way to increase your account engagement. Put some effort and show your followers that you are interested in their opinions. Reply to their comments either by commenting or making a video.
- Tell a story
Storytelling is one way to keep your viewers’ attention positive. Algorithms also prefer content with stories. TikTok’s stitch feature allows you to connect multiple videos, which helps increase viewers’ interest.
- Follow famous trends
Following trends and hashtags is the simplest way to increase your content’s reach. Your engagement will automatically increase when your videos are visible to many users.
- High-quality video
High-quality video is essential to grabbing viewers’ attention. It will make your audience stay on your channel, and they might follow you to get more high-quality content. This will bring many benefits to the engagement rate, which will skyrocket.
- Buying TikTok services
If you are new to TikTok or find it difficult to jumpstart your gig, buying TikTok services will help you get it back. Services such as followers, comments, likes, and views help your account get a sudden boost of good engagement.
Invest small money in these services at first and see the results. If you are satisfied with the result, invest more and elevate your TikTok presence with a high engagement rate.
Remember to buy from reliable service providers like buyactivelikes to ensure you get real and active services.